Hi, I'm Diana!
I work as a graphic designer specializing in advertising and marketing. Currently, I am based in St. Thomas, Ontario, Canada. When I'm not crafting visually compelling designs, I enjoy slow travelling, photography, and gardening.
I work as a graphic designer specializing in advertising and marketing. Currently, I am based in St. Thomas, Ontario, Canada. When I'm not crafting visually compelling designs, I enjoy slow travelling, photography, and gardening.
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I have over 20 years of experience as a graphic designer and studio artist, working in diverse Advertising and Marketing environments. My graphic design skills include Branding, Retail Design and in-depth Creative Studio Production. My digital skills and experience also include designing, building and managing e-commerce sites in Shopify, Webflow, Squarespace, Wix and GoDaddy platforms, as well as creating banners and ads in Google and social media sites.
Experience l
Grow Something | Plant Nursery | Owner | 2014 - Present
Manage the daily operation of a plant nursery.
Duties include: budget management to marketing (creating online advertisements on Google & Meta Platforms and understanding the demographic trends, SEO to drive traffic, metadata & tagging assets) while maintaining a Shopify e-commerce site., ordering supplies, managing orders, customer relations, growing plants, and overseeing employees.
Grow Something | Plant Nursery | Owner | 2014 - Present
Manage the daily operation of a plant nursery.
Duties include: budget management to marketing (creating online advertisements on Google & Meta Platforms and understanding the demographic trends, SEO to drive traffic, metadata & tagging assets) while maintaining a Shopify e-commerce site., ordering supplies, managing orders, customer relations, growing plants, and overseeing employees.
Freelance Art Direction and Design | 2012 - Present
Provide design solutions for marketing agencies, from print retail to digital.
Clients: OREA, Brandfire Marketing Group Inc, Foodwares/Compass Group Canada, Wintergreen, MetroNews, Kenna, A Perfect Tour, Travelweek
Provide design solutions for marketing agencies, from print retail to digital.
Clients: OREA, Brandfire Marketing Group Inc, Foodwares/Compass Group Canada, Wintergreen, MetroNews, Kenna, A Perfect Tour, Travelweek
St. Joseph Communications | Sr. Designer | 2007 - Jan 2016
Design & produce Walmart Canada retail flyers and in-store signage.
Worked on Sears Catalogue program, designing templates, page layouts and production.
Design & produce Walmart Canada retail flyers and in-store signage.
Worked on Sears Catalogue program, designing templates, page layouts and production.
Nupost Magazine | Partner | Nov 2010 - Aug 2011
Business Management & Art Direction.
Overseeing the operation of the publication, budgeting, hiring writers, producing magazine graphics and content.
Business Management & Art Direction.
Overseeing the operation of the publication, budgeting, hiring writers, producing magazine graphics and content.
Hard Skills
Adobe Creative Cloud (Indesign, Illustrator, Photoshop, Premiere, Firefly, Acrobat, Bridge), Microsoft Office. Proficient in Mac/PC Platforms, e-commerce platforms (Shopify, Webflow, Squarespace, Wix, Godaddy)
Soft Skills
People management, client relations, excellent communication, able to work in a team environment or as an individual, critical thinking, highly organized, adaptability, and strong leadership.
Education
George Brown College | Advertising & Design | 2000
Ryerson University | Photography | 2002
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Let's chat!
You can call or text me at 647 856 2267 or email hello@dianatrac.com
You can call or text me at 647 856 2267 or email hello@dianatrac.com
Thank you!